iAtoday

We are launching a new campaign to help group insurance and group retirement plan members better protect their personal information at a time when fraud and identity theft are rising quickly.

With a focus on simple and effective actions, this campaign emphasizes the importance of adopting strong digital habits on a daily basis, given that 97% of identity‑theft attempts still target passwords.*

Practical and accessible guidance

The goal of this campaign is to help plan members:

• Strengthen their password security
• Recognize suspicious messages
• Be more vigilant when using their online accounts
• Know how to react and who to contact if they have doubts

The campaign also reinforces a key reminder: iA Financial Group will never ask plan members for passwords or sensitive information by email, text or telephone.

Ready‑to‑use resources for your clients

Group insurance and group retirement plan sponsors can now make use of the following ready‑to‑distribute material:

• A formal email (French version)
• A more playful email (French version)
• A printable poster (French version)
• A digital poster (French version)

We will also promote healthy digital habits in group savings and retirement newsletter in May.

A simple step toward stronger digital security

By encouraging healthy digital habits, this campaign helps reduce the risk of fraud, builds confidence and supports the total wellbeing of plan members.

Interested in learning more about the various campaigns that are available to your clients? Contact your iA Financial Group Account Executive. 

As always, Client Relationship Managers will contact your clients to let them know about the launch of this new campaign.

We will be sending out a communiqué to group insurance plan administrators on April 27 (French version). 

* Microsoft Digital Defense Report 2025.