iAtoday

A new brand signature to crystallize our vision, now and into the future

Close-up October 16, 2025

As you may have noticed, we recently launched our new brand signature, Get ahead (Prendre les devants in French).

 

Why Get ahead?

To affirm who we are today and the confident, forward-looking North American leader we aspire to be tomorrow. Our signature embodies our commitment to turning ambition into action to accelerate our growth for decades to come. It also captures our unwavering commitment to combine human connection with digital experience, seize all opportunities, and help our clients feel confident and secure about their future.

New visual concepts with simple, clean and striking images reinforce our new brand signature. Here are a few examples:

 

 

With the strength of our people and partners and the power of leading technology, we continue to evolve with purpose, creating thoughtful, human-centred solutions and seizing every opportunity to help clients

Get ahead.

 

Read our press release about our brand refresh.